REASON FOR UPGRADE:
The driving range outfield was aesthetically poor to the point golfers were not making use of it. Its contouring also meant the ball collection operation in winter was a problem making it very costly. The Par 3 course was flat and uninteresting and therefore not serving its purpose of getting new golfers into the game.
To turn a problematic and loss-making area of their business into something that would attract members and visitors and become an asset and profit centre.